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As a real estate agent, it is important that you use all the tools necessary to find a competitive edge and make sure your listings stand out from the rest. One of the most effective marketing strategies that you can employ is using professional real estate photography to highlight your listings.

Increase Online Marketing Appeal

Over 90% of prospective home buyers use the internet to find homes they are interested in. (National Association of Realtors) Real estate marketing online is not just a trend, but a necessity if you want to effectively reach many potential buyers. The internet marketplace is extremely competitive, so the photos that accompany your listings need to be a cut above all your competition.

Our professional real estate photography services include:

  • HDR (High Dynamic Range) quality photographs that capture all the key features of the property.
  • Next day turnaround.
  • MLS required resolution provided.
  • Satisfaction guaranteed.

Keep reading because later in this article, I will tell you why professional real estate services will help to increase your asking price.

Boost Views

Not only will professional real estate photography increase your online marketing appeal, it will also increase the amount of times that a listing is viewed. Increased views equate to more people looking at your property versus other properties and this correlates into a faster sale.
Other reasons to use professional real estate photography services include:

  • Over 80% of buyers cited photos as a very important aspect of the overall home buying experience. (National Association of Realtors)
  • Professionally photographed homes held a buyer’s attention for up to 20 seconds, versus 2 seconds without photos. (
  • Listings that used professional photos received 118% more online views. (IMOTO photo)
  • Buyers spend over 60% of their time looking at listing photos and less than 40% of their time looking at the listing and agent description. (The Wall Street Journal)

Increase Listing Price

Professional real estate photography offers a sharper, brighter image and that directly equates to increased market value. A well photographed home is all about finding the right angles, lighting and making each room in your home looking as desirable as possible.

Proper angles are a key to making the photos of your home stand out. To properly market your home, it is so important that the vertical and horizontal lines in every one of your photos are indeed vertical and horizontal and not crooked. This can be achieved through the use of a tripod and setting the camera at the perfect height.

Proper lighting only adds to the ambiance and attractiveness of your home’s photos. Natural lighting is the most desirable type, but can sometimes be insufficient, especially in low light places such as bathrooms or walk-in closets. If this is the case, then lighting props can be employed to get the perfect illumination in any room. For exterior shots of your home, soft early morning or late afternoon light is usually the best to capture your home’s true essence with the least amount of shadow as possible.

Each photo’s overall composition is also part of a successful marketing package. This is where the skills and the eye of the photographer shine through. We at Urban Measure know the best way to highlight the distinctive features that make your home special and how to market these features to all the potential buyers in the Edmonton area and beyond.

Using our professional real estate services also provides you with virtual staging and equipment that is needed to effectively market your home.

Here’s the deal:

Homes that use professional photography services receive up to 47% higher asking price per square foot and sell 32% faster. (

Make it part of your Brand

A professionally photographed real estate package is the most effective marketing tool that a real estate agent can use.

Why not make this package a part of your overall advertising and brand?

Here are some statistics to ponder if you are still unsure about using a professional photography service as part of your brand.

  • Agents who use a professional photography service earned twice as much commission on homes. (
  • Only 35% of real estate agents use professional photography services, so when you do, your listings will stand out from the crowd. (

Leave the Details to Us

We at Urban Measure only post the final edited version of the photos we take so you are showing the property at its best. We will post them in HDR imaging, which adds to the luminosity of every photo and will only further compliment the property’s overall portfolio. We take care of all the details from the initial shoot to the final product that you see in the MLS.


Professional photography means more money in your pocket and saves you time, so leave this part of your marketing to our professional real estate photographers, and you can focus on selling the home.

Let us show you why we are your best marketing teammate.

Contact Urban Measure today and ask about the many ways we can enhance your real estate marketing.

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