How Urban Measure Adds Value to Your Brand

Realtors, have you heard the news? Calgary’s real estate market is recovering! You’ve been working hard during the downturn to keep those properties moving. Now that things are on the upswing, it’s time to take a good look at your toolbox and ensure you have everything you need to keep you brand and sales strong. […]

The Difference Between Physical and Virtual Staging

Potential – that is what the real estate market is all about. Buyers need to see the potential of each space, how it can be maximized, how their furniture could fit into it, and how it can be utilized in ways the buyer has not yet considered. But it can be hard to judge how […]

Here’s What Happens When You Don’t Use RMS Measurements

Residential measurement standard (RMS) sums up the principals that all Realtors licensed by the Real Estate Council of Alberta (RECA) must follow when measuring the above-grade levels of a residential property to ensure consistent, reliable, transparent, and trustworthy results across the Alberta real estate industry.   So, what happens when Realtors don’t use RMS measurements? […]

Realtors: How to Take Advantage of a Down Market

Urban Measure

It’s no secret that the housing market is slow right now. According to the Calgary Real Estate Board (CREB®), total sales between February 2018 to February 2019 dropped by more than 10 per cent. However, inventory is still hitting the market. Although February 2018 closed with 5,207 active listings, February 2019 had 5,885 – a […]

Real Estate Services Guide by Industry

Real Estate Services Guide by Industry Image

Real Estate Services Guide by Industry Whether you work in building, selling, or renovating a home, there is plenty to keep track of within the real estate industry. In order to truly succeed in any aspect of a sale or project, it is crucial to have access to various real estate services. Each of these […]

It’s a Tough Home Market in Calgary: How to Sell a Property in the Slow Months

tough home market in Calgary

The Calgary Real Estate Board (CREB®) has some sobering statistics. In October (2018), inventory sat at 7,345 and sales at 1,322, putting the supply level above what is typical for that month. October was a snap shot of 2018 – inventory grew, but sales did not. This caused prices to continue to fall (which they […]

The Different Kinds of Real Estate Photography You Need to Sell Your House

Different Kinds of Real Estate Photography Image

The Different Kinds of Real Estate Photography You Need to Sell Your House When buyers are browsing for a new home, they want to see photos of the space that tells them how each room flows and exactly what the property has to offer them. It is only through these visual aids that potential buyers […]

The Impact of 3D Media in the Housing Industry

3D Media in the Housing Industry

If you are a professional in the real estate business, you are very familiar with this word – competition. With hundreds of building developers, property managers, home builders, and Realtors® in Calgary, a professional needs an edge to draw interest to their properties. Fortunately, 3D virtual tours give you that edge. Today we discuss the […]

What is Virtual Staging?

What is Virtual Staging

What is Virtual Staging? When realtors have vacant properties, one of the common marketing strategies is to hire a home stager. These staging professionals fill empty spaces with trendy furniture and classic décor to make the home appear ‘lived in,’ helping buyers understand the space. With this method, however, real estate professionals are left with […]